Steve Jobs - the man who founded and runs Apple - is a hard man to please.
He is the ultimate hard-driven entrepreneur - a narcissistic over-achiever with the kind of personality that believes he can, literally, change the world by force of his own will.
He is known at Apple for asking the impossible - then getting it. The company's phenomenal innovation - which puts the rest of the industry to shame - is widely credited to this man's drive and the ridiculously high standards he sets.
For example, not only does he insists that all Apple devices look beautiful on the outside but also on the inside too. Even the sealed units the buyer never sees.
Jobs however is no tech-guy. He doesn't understand circuits or programming particularly. He is the ultimate user and his genius seems to be in getting people to produce the kind of gadgets that make us all gasp with awe.
So, onto my main point.
Jobs has made Apple into a company that achieves far, far more than should be possible. He works by a mixture of terror, exhortation and the inculcation of the very highest standards.
Is Apple a one-off, or could Jobs transform public services for the better?
The parallells, on first impression, feel ludicrious. Ipods and bin-emptying are not the same thing.
But over-achievement? Customer delight? Genius in design?
Public services could use a bit of this.
Jobs would, of course, have his work cut out. I suspect that the culture of consensus that dominates most public sector bodies would come under massive attack from day one.
He would also struggle, I think, to inculcate the notion of excellence into organisations for whom excellence was something limited to corporate literature sent out with the Council Tax bill.
But it would be an interesting experiment. One the world would, I am sure, learn something from.
And until we receive the public sector equivalent of the I-phone, it is something I will call for, however silly it makes me look.